Design and copy to elevate your brand’s presence.
Specialising in e-commerce, web content, and digital advertising, I leverage my experience working with world-class brands to produce cohesive, considered, conversion-driven content.
Let’s build something beautiful together.
My work
My Work
Advertising
Event Poster
Pinot & Picasso
Social Ad (Stories)
Pinot & Picasso
Social Ad (In-Feed)
Zesty Paws
Social Ad (In-Feed)
Zesty Paws
Social Ad (In-Feed)
Zesty Paws
Social Ad (In-Feed)
Zesty Paws
Poster
MBSSA
Social Ad (In-Feed)
MBSSA
Social Ad (In-Feed)
MBSSA
E-Commerce
Supplementary retail asset - Zesty Paws Hip & Joint Chews
Zesty Paws
Supplementary retail asset - Zesty Paws Hip & Joint Chews
Zesty Paws
Supplementary retail asset - Zesty Paws Hip & Joint Chews
Zesty Paws
Supplementary retail asset - Zesty Paws Hip & Joint Chews
Zesty Paws
Supplementary retail asset - Zesty Paws Hip & Joint Chews
Zesty Paws
Supplementary retail asset - QV Dermcare Sting-Free Ointment
QV Skincare
Supplementary retail asset - QV Dermcare Sting-Free Ointment
QV Skincare
Supplementary retail asset - QV Dermcare Sting-Free Ointment
QV Skincare
Supplementary retail asset - QV Dermcare Sting-Free Ointment
QV Skincare
Amazon A+ Content Modals - Zesty Paws Omega Boost Starter Kit
Zesty Paws
Owned Channels
Social Tile (In-Feed)
MBSSA
Social Tile (In-Feed)
Rixon Hairdressing
Social Tile (In-Feed)
MBSSA
Social Tile (In-Feed)
MBSSA
Social Tile (In-Feed)
MBSSA
Social Tile (In-Feed)
MBSSA
Social Tile (In-Feed)
MBSSA
Social Tile (In-Feed)
MBSSA
Social Tile (In-Feed)
MBSSA
Socials (Stories)
JRNY Official
Socials (Stories)
JRNY Official
Social carousel
Zesty Paws Australia
Social carousel
Zesty Paws Australia
Social carousel
Zesty Paws Australia
Social carousel
Zesty Paws Australia
Social carousel
Zesty Paws Australia
Social carousel
Zesty Paws Australia
Social carousel
Zesty Paws Australia
EDM - Part 1
Zesty Paws Australia
EDM - Part 2
Zesty Paws Australia
EDM - Part 3
Zesty Paws Australia
EDM
Zesty Paws Australia
Social post (In-Feed)
Zesty Paws Australia
Social Tile (In-Feed)
MBSSA
Copy
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L’Oréal Paris
Take your lips to Paradise with Glow Paradise Balm-In-Lipstick by L’Oréal Paris. With up to 98% natural-origin ingredients* for lips so healthy-looking, they glow.
Infused with pomegranate extract, this hybrid balm-in-lipstick hydrates & protects even the most sensitive lips. The L’Oréal Paris Glow Paradise Lipstick is proven to give 47% more hydration in 4 hours**.
Our 10 shades enhance every skin tone and are designed to suit sensitive lips with a cushiony, buttery texture that cares like a balm. Suitable for sensitive lips and every lip tone.
Between 92% and 98% depending on the shades. *Instrumental test on 27 subjects.
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Don't let the frisbee collect dust! Our delicious Hip & Joint Chews are designed for daily mobility support, keeping your furry friend jumping for joy.
Containing the essential components to maintain healthy cartilage and the nutrients they need to develop connective tissues and healthy tendons, these chews are designed to help to ease stiffness, promote healthy joint structure, and support your bestie’s overall mobility. Featuring green lipped mussel, glucosamine, chondroitin, and Vitamin C.
Your pup doesn't like taking pills? No worries! Our Australian-made dog joint supplement comes in a unique soft chew format - tasty, convenient, and packed full of goodness. Serve whole as a treat or spread over their food as a benefit-boosting meal topper.
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Did you know that 3 in 5 wearable owners wear their #smartwatch daily? 🤔🗓️
If your watch is with you on the daily, you better be sure that it’s comfy! The FKM Rubber Watch Band is made with soft, breathable rubber that gently contours to your wrist. Set it, forget it, and say ‘Bye’ to discomfort 👋🏻
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Charging 101 - Your Frequently Asked Tech Questions
Written for JRNY Official.
Is your iPhone not charging? Just got a new device and not sure which charger to get?
In today’s tech-saturated world, we’re inundated with a perpetual flow of new devices, new charging standards, and ever-evolving jargon – understanding the ins and outs of charging can seem like a daunting task!
What exactly sets MagSafe apart from Qi, and why do some chargers seem to replenish batteries at lightning speeds? Are all iPhone charging cables created equal? More importantly, which one do you actually need for your device?
Today, we’re answering some of your most frequently asked questions about charging your devices. We’ll also give you some quick definitions of the terms you might see thrown around. Let’s power up your charging knowledge!
Your Frequently Asked Questions
Can I use any charger with my device?
While compatibility is key to charging your phone safely and effectively, there’s good news: Just ensure you're mindful of the charger's quality and power output. For older devices, check the charging port and get a cable that fits. Alternatively, negate the need for a whole new cable with a USB-A to USB-C adapter. For wireless charging, ensure your device and the charger are compatible with the same wireless standards (Qi and/or MagSafe).
Why do some chargers work faster than others?
The speed at which a charger powers your device is dependent on several factors:
Device Compatibility: While USB-C has become a universal standard, wireless charging technologies like MagSafe and Qi cater to different devices, affecting charging efficiency.
Charger Quality and Condition: Inexpensive chargers may boast similar power outputs as their pricier counterparts, but subpar construction and materials can lead to faster degradation and slower charging over time. Choosing chargers from reputable brands ensures both safety and efficiency.
Power Output: Charging speed is largely determined by the charger's wattage, which typically ranges from 5W to 30W for smartphones. The higher the wattage, the faster the charge. However, to achieve the maximum speed for your chosen charger, the cable and your device must also support the same wattage.
Device Usage and Settings: External factors - like using your device heavily while charging or an also slow down charging. Try Low Power Mode, airplane mode, or just let your phone be whilst it charges and you should see a big difference!
Manually enable Low Power Mode to speed up charging or to maximise your battery life when you know you’ll need it most.Does Charging Overnight Harm Your Device?
No, this is a common misconception! Modern devices from reputable manufacturers come equipped with built-in safeguards to prevent overcharging. However, for safety reasons, avoid placing your charging device on your bed or under covers. In rare cases, a malfunctioning battery could overheat, posing a fire risk. Always charge your device on a hard, flat surface to ensure proper ventilation.
Why won’t my iPhone charge?
If your device isn’t charging, troubleshoot with the following steps:
Ensure Proper Connection: Double-check that the charger is correctly plugged into both your iPhone and the power source.
Inspect Charging Accessories: Look for any signs of damage on your charging cable and adapter.
Test Different Components: To pinpoint the issue, try using a different charger, wall socket, or device. This helps determine whether the problem lies with the charger or your iPhone.
Restart Your Device: Sometimes, simply turning your iPhone off and back on can resolve the issue.
Update or Restore: Check for software updates, as they can fix bugs affecting charging. If the problem persists, consider restoring to factory settings.
Check the Charging Port: A dirty or damaged charging port can prevent your iPhone from charging. If you suspect this, it's best to seek professional repair.
If your iPhone stops charging at 80%, you probably have Optimised Battery Charging switched on in your device settings. This is designed to optimise your battery’s lifespan but can mean less charge to last throughout the day.
Glossary
Here are some terms you might have heard before when researching or buying a new charger:
Charging Port: The opening or socket on a device or charger where the connector of your charging cable is inserted. Also known as the female end or charging slot.
Male connector: The plug end of a charging cable, designed to fit into the corresponding slots or ports on a device or charger.
Battery Health: A measure of a battery's ability to hold a charge compared to when it was new.
Battery Cycle: A complete charge and discharge cycle, with each cycle impacting the battery’s health.
Wireless Charging: A cable-free charging technique using electromagnetic fields, compatible with standards like Qi and MagSafe. Also referred to as magnetic charging.
Qi: A universal standard for wireless charging, allowing devices to charge over a pad using induction.
MagSafe: An Apple-owned magnetic charging standard used on iPhone 12 and later models, enabling wireless charging and attachment of accessories.
USB Type-C (USB-C): A reversible connector standard for charging and data transfer, known for fast charging support. The current industry standard. A USB C to USB C cable has a USB C connector on both ends.
Fast Charging: Technology that allows devices to charge at a faster rate than standard charging, requiring compatible hardware.
Power Output: The charger's capability to deliver power to a device, measured in watts (W)
Wattage (Watts, W): A unit of power output, calculated as voltage times current, indicative of a charger's speed and compatibility.
Voltage (V, or Volts): The electrical force or "pressure" pushing the current through a circuit.
Amperage (A, or Amps): The flow rate of electric current, akin to the volume of water flowing through a pipe.
mAh: A unit measuring a battery's energy storage capacity, commonly used to rate power banks.
GaN Charger: High efficiency chargers that use Gallium Nitride (GaN) in place of silicone, so they’re smaller, lighter, and more efficient.
Finding the Right Charger for You
You don’t need a PhD in electrical engineering to understand how to best charge your devices; with the right knowledge and accessories, you can ensure your gadgets are always powered up and ready to go! No guesswork or hassle required.
When looking for a fast and reliable charger, always consider the following:
Device compatibility – Am I using the right charger and cable for my device?
Charger quality and condition – Is my charger of high quality, and is it in good condition?
Power output – Does my charger have a wattage output that aligns with my needs and is compatible with my device?
Device usage and settings – Do my device settings make the most of my battery?
Remember, the right charger not only powers your device but also protects its longevity. So choose wisely, charge responsibly, and never let a dead battery disrupt your day again.
Happy charging!
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How to Keep Your Dog Safe this Aussie Summer
Written for Zesty Paws Australia
<blockquote>The sun's out and it's time for adventure! Aussie summer has finally arrived, which means beach trips, backyard BBQs, and more sunny days to play at the park.
Are you reaching for the sunscreen and sunnies? The summer months can be fantastic for adventures and exploring the outdoors with your furry friends, but it's important to remember that they feel the heat and need sun protection too! If you're not sure how to keep your dog safe in the summer heat, we've put together some summer safety tips to help you and your pup stay happy, healthy, and Zesty.
Can dogs get sunburnt? Protecting Sensitive Skin
Yes, just like us, dogs can get sunburnt! If you're going out in the sun, be sure to use a dog-safe sunscreen on any areas of exposed skin, particularly those cute pink noses, ears, and bellies!
In addition to dog-safe sunscreen, you can support the health of their skin by supplementing their diet with omega-3 fatty acids.
Zesty Tip: Short-haired dogs, dogs with patchy/missing coats, and white-coated breeds may need an extra layer of protection.
Is it safe to walk dogs in the Australian summer heat?
Even on a seemingly mild 25°C day, your dog can be at high risk of heat stroke or burnt paws. When it’s hot outside, the footpath can be far hotter than the surrounding air! Surfaces like fake grass and asphalt absorb heat from the sun - when the air is 25°C, asphalt can reach temperatures of over 50°C, hot enough to burn your dog's sensitive paw pads!
Before heading out, check the temperature of the path by holding your palm to the path for seconds. If you feel the burn, so will their paws! On hotter days, save the walks for the early morning or late evening.Zesty Tip: Grass can be cooler for your bestie's paws than asphalt, but don’t let them wander too far - summer is peak snake season in Australia and long grass is one of their favourite hiding spots!
Can I leave my dog in the car?
Pups love road trips, but car interiors can get dangerously hot, FAST! Even with the windows down, the inside of your car can get far too hot for your dog, potentially leading to severe heat exhaustion or worse. Remember, the car is not a kennel! If you can’t take them with you, it’s best to leave them at home.
How much water does your dog need on a hot day?
Did you know mammals, including dogs, need an average of 44-66mL of water per day per kg5 of body weight? On hot days, water consumption can double!6 To ensure your canine companion always has access to fresh water, keep their water bowl topped up throughout the day.
Zesty Tip: Set up multiple hydration stations. If one bowl gets tipped over or ends up in the direct sun, your bestie always has a back-up.
Summer Travel Tips & Hydration for Dogs
Sometimes, a fun summer beach day is just what you and your bestie need! If that’s the case, keep an eye on your dog to make sure they're comfortable, and always remember to bring plenty of fresh water.
Keep your bestie hydrated anywhere this summer with the multipurpose travel bottle from our Omega Boost Starter Pack.
The Zesty Paws Omega Boost Starter Pack comes with a 250mL bottle of our Omega Boost Salmon Oil Blend, a poop bag dispenser, and an easy-travel water bottle. The multi-purpose bottle includes a detachable treat container and features an easy-dispensing water bowl for on-the-go hydration.
If your dog is showing any signs of heat exhaustion or distress, contact your vet immediately.
What I can do for you
I help brands translate their creative ideas and strategic vision into polished, high-impact collateral. Whether you need assets for an exciting new campaign, a digital facelift, or a shiny new suite of corporate materials, I can make it happen.
Production Bundles
Ad Campaigns: Visual design, ad copy, variation generation, and platform-specific resizing (Social, Display, Search).
Web & Landing Page Content: Site architecture/page structure, copy, imagery, and no-code builds* via Shopify or Squarespace.
E-commerce Optimisation: Amazon Brand Pages and A+ Rich Content (full build, copy, and visuals).
EDMs: Templates, assets, and copy.*
Graphic Design
Visual assets: High-quality graphic design for print, web, and social.
Professional Presentations: Custom PowerPoint templates for corporate communications.
Motion: Simple video edits, short-form video ads, and branded GIFs/stickers.
3D: Product renders and 3D collateral mockups.
Product Support: Bulk e-commerce image editing.
Copywriting:
Marketing Copy: Ad copy, social media captions, and e-commerce content including product descriptions.
Web Content: Search-friendly website copy based on your keyword/topic requirements.
Long-form Content: Blogs, articles, brochures, and booklets (APA referencing available).
Industry Expertise: TGA and APVMA-compliant literature (client review process required).
*My web and EDM design services utilise drag-and-drop page builders and existing platform themes (Shopify, Squarespace, Klaviyo). I do not offer custom coding, backend development, or bespoke theme programming.
My brand experience